The Digital Dairy Era

This post is based on a talk I gave at the Pennsylvania Association of Sustainable Agriculture (PASA) conference in February on the subject of Writing About Products for Market. Since several of you have asked about it, I’ve condensed my notes and included a link to my PowerPoint presentation. Please feel free to share! Observation […]

Secrets of Cheese Signage

What inspires you to pick up a cheese and take it home for the night? I’m asking because this question has been keeping me up at night. It’s the subject of a talk I agreed to give at PASA’s Farming for the Future Conference on February 7 — a talk called “Describing Products for Market: […]